In case you're not familiar...

My name is Daniel Bustamante and I’m the co-founder of Cracked Marketing (with Matthew Brown), an agency helping top creators and founders grow on LinkedIn and monetize that attention with email.

Before starting Cracked Marketing, I helped Dickie Bush & Nicolas Cole generate $20M in revenue from their portfolio of writing businesses.

</aside>

Now, let’s talk business, shall we?

My 7 Rules For Creating High-Converting Newsletter Landing Pages

The first step to build a million-dollar newsletter:

Nailing your newsletter landing page.

Why?

Simple - the better your landing page is, the faster you'll be able to grow your email list with both engaged readers and potential customers.

But let me show you what I mean with a quick tangible example.

Say you drive 1,000 visitors to your newsletter landing page each month.

If your landing page has a 20% opt-in rate (meaning 20% of visitors end up subscribing) that means you'll get 200 new subscribers per month out of those 1,000 visitors.

But if your landing page has a 40% opt-in rate, you'd suddenly get 400 of those 1,000 visitors to become subscribers.

That's 2x more email subscribers with the exact same amount of monthly traffic.

Read that again.

So now, the question is:

How do you maximize your landing page opt-in rates?

Well, over the past few years I've built hundreds of newsletter & lead magnet landing pages, many of which have had a 40%, 50%, and even a 60%+ opt-in rate.